Nature's Sunshine

Unsurpassed Quality - Pure. Potent. Proven.

Recommended by natural health practitioners and customers around the world.


We believe that natural health and wellness has the power to change lives; and through our products, our people and our business opportunity, we work to make it a reality every day. In today’s world of overhyped ingredients, questionable claims and come-and-go products, Nature’s Sunshine is the proven choice for people seeking the lasting benefits of good health. Our longevity is proof of our stability and wise business management; our broad selection of products points to our commitment to innovation and relevance; and our rigorous testing, exacting quality control, and self-manufacturing set the highest standards in the industry.

Proven quality, expertise and results are why we are trusted and recommended by natural health practitioners and customers around the world. So while transformation is a bold promise to make, we do so with confidence. Nature’s Sunshine brings health and wellness to millions of customers every day. And when people are healthier, lives are truly transformed.

Brand History


Gene and Kristine Hughes became herbal pioneers, planting the seeds that became Nature’s Sunshine. Plagued with a nagging stomach condition, Gene started taking cayenne pepper at the suggestion of a friend. While the herb provided relief, it was difficult to ingest cayenne pepper by the spoonful.

His wife, Kristine, suggested putting the powder into capsules. It was a revolutionary idea—delivering the benefits of herbs through encapsulation. Since becoming the first company to encapsulate herbs in 1972, Nature’s Sunshine has grown from a small, family-owned business to one of the leading health and wellness companies in the world.

Utah Governor Gary R. Herbert, United States Senator Orrin Hatch, Utah Attorney General Sean D. Reyes and Loren Israelsen, Founder and President of the United Natural Products Alliance, helped Nature’s Sunshine celebrate its 45th anniversary by speaking at an exclusive reception the morning of April 11, 2017 at the company’s corporate headquarters in Lehi, Utah. Company founders, executives, top distributors and business associates attended the festivities and helped commemorate the event.

Our guest speakers highlighted the Hughes family for their vision and dedication to creating an industry-leading, global company that helps bring health and wellness to world. They praised Nature’s Sunshine for the quality of its workforce and expressed their confidence in the future of both the company and the industry.

Nature’s Sunshine Chairman and CEO Gregory L. Probert, also announced that Nature’s Sunshine had been recognized by Interactive Health as one of America’s Healthiest Companies for a record 10th consecutive year. Nature’s Sunshine is the only company to receive this award each year it has been given.

Commitment to Quality

Our premium quality products do more than improve people’s health—they transform their lives. Sourced, manufactured and tested against the most rigorous quality standards, our unique product portfolio delivers more than over 500 personalized solutions to optimize your health.

From targeted care to daily essentials and weight management solutions, our naturally efficacious products feature the best raw ingredients the earth has to offer. Created from nature, but rooted in science, our remarkable products deliver extraordinary results—again and again.

Science & Innovation

Outfitted with state-of-the-art instrumentation and combining the skills of accomplished scientists, researchers and medical professionals, The Hughes Center for Research and Innovation creates a unique environment in which to pursue scientific discovery and advancement, and it is the hub of Nature’s Sunshine’s new product development. Utilizing advanced technology to verify the identity, purity and potency of individual constituents, our staff works to discover synergistic combinations of ingredients and create unique formulations that will undergo clinical studies to confirm their safety and efficacy.

For more than 40 years, Nature’s Sunshine has been recognized as the industry standard for high-quality supplements. Now, backed by scientific discovery and supported by our world-renowned manufacturing expertise, Nature’s Sunshine is changing the way that herbal and nutritional supplements are developed. Through the Hughes Center for Research and Innovation, we are advancing the science of feeling better.

Learn more about the Hughes Center


Medical and Scientific Advisory Board

Nature’s Sunshine’s Medical and Scientific Advisory Board (MSAB) combines a diverse range of world-renowned experts who are recognized as leaders within their respective fields. Members of the MSAB represent medical professionals who maintain active practices, researchers who publish ground-breaking discoveries, and scientists with a history of cutting-edge, innovative product development. Their varied background and experiences offer a unique blend of knowledge that provides valuable insight into current and emerging science and strengthens Nature’s Sunshine’s commitment to be the world’s premier health, wellness and lifestyle company. Their expertise drives discovery and innovation in the development of revolutionary products that help to transform lives throughout the world.

Members include:
Sang Geon Kim, Ph.D., Professor of Pharmacology at Seoul National University Hanoi
Hani C. Soudah, M.D., Ph.D., of the Washington University School of Medicine (St. Louis)
Ingrum Bankston, M.D., Urologist from Tuscaloosa, Alabama